HUSQVARNA KICKSTARTS A NEW ERA IN SUSTAINABLE COMMERCIAL TURF CARE WITH THE LAUNCH OF CEORA™

After a successful introduction to a select number of European markets during 2022, Husqvarna’s
ground-breaking robotic solution for commercial turf care management, is finally available in Australia.
Husqvarna CEORA™ is expected to revolutionise an industry dominated by heavy, conventional petrol
powered mowers by automating time and resource consuming tasks and, at the same time, helping to
reduce CO2 emissions by as much as 83 percent during the machine’s life cycle compared to a petrol
Husqvarna P 525DX ride-on mower*.
Husqvarna is a world leader in robotic mowing solutions, and with CEORA™, a new standard has been set for
large-scale robotic commercial turf care. After the introduction on a number of European markets, the reception
has been extremely positive, underlining – among many things – the great cutting quality and the consistently
good turf quality over time.
“We have seen a rapid acceleration of the use of robotic lawn mowers for commercial turf care in Europe over
the past few years and it’s clear that CEORA™ is a solution that lives up to the expectations and hopes of
greenkeepers, golf course and sports fields managers, and we are looking forward to seeing the same
acceleration occur here in Australia.” Pauline Nilsson, Vice President at Husqvarna Australia.
Reducing your carbon footprint
The benefits of choosing CEORA™ are many, especially for professionals caring for large grass areas.
Switching from conventional commercial mowers, is estimated to result in cost savings up to 50 per cent^, and
the electric operation of autonomous machines, minimises noise and reduces CO2 emissions significantly.
“Husqvarna is dedicated to a sustainable future, leading the industry with low-carbon, battery-powered,
resource-smart solutions. Through pioneering solutions, we empower people to make sustainable choices daily.”
says Nilsson.
Over the complete product lifecycle – from production via transportation and operation, to end-of-life – the
overall carbon footprint can be reduced by as much as 83 per cent, when comparing a CEORA™ robotic mower
with a petrol Husqvarna P 525DX ride-on mower*.

The comparison is made on a scenario of a 30-week cutting season per year. The Lifecycle assessment
(LCA) is based on the functional unit of cutting two football pitches (16,000 sqm) of average pitch grass
lawn. CEORA is powered by EU electricity grid mix and Husqvarna P 525DX is powered by standard
diesel. Result in global warming potential per season (kg CO2e/season)*.
A wide range of benefits
The machine is purpose-built to be autonomous and is designed with safety in mind. Future releases will see
CEORA™evolve to have a wide range of accessories to support the various needs of green space
professionals.
“We’re actually just seeing the start of all that can be made possible with CEORA™”, says Kylie Berge, Robotics
Acceleration Manager at Husqvarna Australia. “We see there could be overall cost savings that users of
CEORA™ could experience, such as being able to free up staff from time consuming, repetitive tasks, allowing
them to use their expertise for more varied and value-adding tasks, is an enormous benefit for just about any
maintenance or landscaping business in our market.”

Healthier grass with minimal maintenance
CEORA™ makes the lawn greener and denser thanks to its unique cutting technology, low weight and
opportunity to mow more frequently. Instead of manually operating the mower, green space professionals can
simply use their smartphone to control how, when and where CEORA™ mows. The performance on the lawn is
efficient and systematic, mowing in a lane-by-lane sequence. Maintenance during the season is limited to
changing blades and cleaning.

Flexible operation and intuitive control
CEORA™ is robustly built and easy to manage even for somebody with little experience using robotic mowers.
Greenkeepers can expect CEORA™ to navigate with a precision of 2-3 centimetres, thanks to Husqvarna’s
satellite navigation system, EPOS™. It is possible to select individually defined areas on demand, with different
schedules as well as height-settings. The user keeps perfect control of all mowers in the fleet, through the
Husqvarna Fleet Services application. CEORA™ is backed by Husqvarna’s maintenance and support program,
providing fast repair and replacement services.
Obstacle detection
CEORA™ is designed to avoid obstacles. With the ultrasonic remote object avoidance system, the mower slows
down soon as it senses an approaching object. As a positive side effect, this increases uptime by eliminating
interruptions and undesired stops.

Availability
Husqvarna introduces two models to Australia: Husqvarna CEORA™ 544 EPOS with a RRP of $45,897 AUD
and Husqvarna CEORA™ 546 EPOS retailing at $51,397 AUD.

Link to Brochure 

Link to full media release